About Us

Your Tourism Matters is a boutique Sales and Marketing Representation Company that specialises in promoting tourism products in the Leisure and MICE segments to the Australian trade and corporate market.

As tourism marketing specialists, YTM have developed very strong working relationships with a range of leading key companies including National, State and Regional Tourism boards, International and Domestic Wholesalers, Inbound Tour Operators, Travel Agents, Professional Conference Organisers, Incentive Agents, Corporate companies and Public Relations.

Our strategy is to work with you on a tailor made sales plan to identify your sales and marketing needs for your business, which will enable you to build brand awareness of your product and increase your sales.


  • Valuable network and contacts in the tourism industry
  • Results oriented
  • Diverse experience in all sectors of tourism
  • Personalised service
  • Big company experience, small company focus
  • MICE AND LEISURE market experience


Jessica Ireland – Director LEISURE (Brisbane)

Jessica has been fortunate enough to work in amazing locations throughout Australia including the Queensland Islands starting in 2000, having worked operationally then moving into her passion of Sales and Marketing. After living in London for 3 years and working closely with Australian & Asian products in a commercial management role with Global Travel Market Jessica moved back to Australia. More recently holding the role of Leisure Sales Manager with one of Australia’s well known and iconic Island resorts.

Over the years Jessica has built strong relationships with Tourist Boards, Domestic and International Wholesalers, OTA’s & ITO’s as well as other Industry professionals. Jessica prides herself on being passionate, hard working and strives for the best outcome for both parties.

Jessica’s Key Responsibilities

  • Build and manage relationships with key trade partners, airline partners and tourism bodies
  • Conduct sales calls and agent training
  • Implement marketing programs with trade partners
  • Complete Monthly reports
  • Attend trade event

Karen Maher – Director MICE (Gold Coast)

Karen is an experienced sales professional, with strong negotiation skills, who has been successful in managing client relationships, in either an account management or new business development capacity, within the tourism industry for over 20 years. Karen has experience in both the leisure and mice markets however her passion for events has seen her focus on this market in the last 10 years.

The diversity of the various sales roles she has represented over the past years both within Australia and overseas, has resulted in an opportunity to develop strong relationships across a wide variety of corporate industries and with key PCO’s in the Brisbane, Sydney and Melbourne markets. Her reputation within the industry and trade is highly regarded and she has increased brand awareness and sales in the MICE area for all products she has worked for.

Karen’s Key Responsibilities

  • Build and manage relationships with key PCO and corporate businesses
  • Conduct sales calls
  • Source lead generation
  • Complete Monthly reports
  • Attend trade and network events
  • Organise trade familiarisation